Financial, SaaS, B2B
The primary objective of all the efforts made for AXA Investment Managers (AXA IM), one of the foremost global asset management companies, was to establish a human-centric approach to their global integrated campaigns. Asset investment manager brands are often perceived as being aloof and excessively analytical, focusing solely on the product and overlooking the human element.
Demonstrating the positive impact of AXA IM's services, highlighting their unique value proposition and showcasing the benefits they bring to their clients.
Axa Investment Managers global campaigns
A major event in France that aimed to examine how current global developments are affecting real asset investments, including precious metals, commodities, and real estate. Our primary challenge was to conceive a sophisticated concept that could be effortlessly integrated into the event.
As the Real Assets industry continues to evolve, with greater emphasis on specialisation, sustainability, and innovation, we recognised the need to embrace these new challenges. To that end, we adopted a forward-thinking approach, which we aptly named "The Next Frontier".
The Next Frontier - Real Assets
It’s given countless sleepless nights and many exhausting days. It’s had you worried sick and bursting with pride. What am I talking about it? Your business, of course. Your business, your baby.
Pitch win for Sage Pay, one of the UK's leading payment providers for small and medium businesses. Sage wanted to highlight they understand how important the business is for their clients. Our big idea aimed to position Sage Pay as the human payment provider in the sea of bots in the industry.
Against larger group agencies, a pitch win for a small independent agency thanks to a striking concept that answered what they were looking for and perfectly showed their human approach to the business.
