Healthcare & Pharma
Rhinitis is a significant health issue in Brazil, mainly in densely populated urban areas. GSK wanted to increase awareness of the condition.
The Avamys concept is "Go Beyond," which combines technology, comfort, and convenience. Drawing an analogy between Avamys and GPS navigation systems, we highlighted the benefits of the treatment. In Portuguese, the word for nasal congestion is similar to traffic congestion. Just like GPS finds the best route, Avamys is the optimal choice to enable air to reach our bodies.
Awareness campaign
Social campaign to raise awareness among women about breast health and help them understand their risk factors. The goal is to encourage women to embrace their individuality, so they can detect any changes or characteristics that may be concerning. The campaign is focused on both patients and healthcare providers.
Breast cancer awareness social campaign
Kleenex faced a major challenge in communicating the different ways their tissue could be used, as it is most commonly associated with being used for sneezing.
We created a "Where's Waldo?" campaign, a game that encouraged the audience to imagine and find the most amusing uses for Kleenex.
Kleneex social and digital campaign
Eng. Energy to face the day
In our busy lives, we often need an extra burst of energy to keep going. To connect with our audience, we decided to use relatable everyday scenarios, such as commuting, working, and social media, and add some humor to them. We also included some unusual challenges, like choosing a dress for a party or even facing scary ETs.
OTC campaign
ABESO and the Health Ministry approached us to create an awareness campaign targeting the parents of obese children in Brazil, where the rate of childhood obesity is 50%. Their studies have shown that obesity tends to run in families, with obese parents more likely to have obese children.
The main focus of the campaign is to promote the importance of healthy eating habits at home, emphasizing the role that parents can play in preventing and reducing childhood obesity.
