Miro

The next big thing

Since 2023, I have been collaborating with Miro, one of the fastest-growing B2B SaaS companies in history, boasting over 70 million users worldwide on its leading visual workspace for innovation.

During a comprehensive rebranding phase, I worked closely with the Miro Brand team on multiple projects as the Creative Lead. These projects included high-profile events such as Distributed '23 (Miro’s yearly main community event), Innovation Imperative (a global roadshow initiative), as well as internal initiatives like Miro’s Values and Behaviors.

Distributed ‘23. Build, Create and Discover.
Miro's annual community gathering.

As the Creative Lead and Chief Design for Distributed '23, I played a pivotal role in transforming Miro's flagship community event into its most successful iteration to date.

Compared to the previous year's event, Distributed '22, we achieved remarkable growth and engagement across several key metrics:

🚀 40% increase in attendance, with over 10,000 participants from around the globe

🎯 Engagement Boost! Participant engagement rose by 50%, driven by innovative session formats, interactive workshops, and immersive visual content

📣 Social and live streaming expanded reach by 35%

🎨 Event visual design received widespread acclaim, with a 25% higher satisfaction rate in post-event surveys

It’s time to connect

We delivered Miro’s largest event ever, transitioning to a fully online experience that spanned the globe. This included live streaming from various locations, notably Miro’s headquarters in Austin, ensuring a truly global and accessible event for all participants.

Attendees experienced the event through exceptional Miro Boards, designed to showcase the full power of collaboration and innovation. These interactive boards allowed participants to navigate event panels seamlessly, engage with content dynamically, and connect with other attendees in real-time, enhancing the overall event experience.

Designing the Innovation Workspace of today and tomorrow

I led a fully remote, asynchronous global design team on multiple high-impact projects across Amsterdam, Belgrade, London, and Austin.

This included being part of a comprehensive rebranding initiative and collaborating closely with stakeholders to maintain and elevate Miro’s brand values.